About
I bring more than 15 years of experience and a diverse skill set to create and execute…
Articles by Neil
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Identity Resolution: The Personalized Marketing Success Factor No One Else Tells You About
Identity Resolution: The Personalized Marketing Success Factor No One Else Tells You About
By Neil Ruffolo
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Digital Advertising: For Manufacturers, There Is More To Measuring Returns Than Meets The Eye
Digital Advertising: For Manufacturers, There Is More To Measuring Returns Than Meets The Eye
By Neil Ruffolo
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Finding Your Way Beyond “Best Practices” — An Agile Marketing Crash Course
Finding Your Way Beyond “Best Practices” — An Agile Marketing Crash Course
By Neil Ruffolo
Activity
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The Innovate 100 award is a remarkable accolade to receive and a true reflection of the dedication and hard work of the Turtle team around me in…
The Innovate 100 award is a remarkable accolade to receive and a true reflection of the dedication and hard work of the Turtle team around me in…
Liked by Neil Ruffolo
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With the end of the "rising tide" period, distributors and suppliers must adapt to a new landscape where they need to become more strategic partners…
With the end of the "rising tide" period, distributors and suppliers must adapt to a new landscape where they need to become more strategic partners…
Liked by Neil Ruffolo
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Elevate your safety standards with the latest offering from Turtle and Grace Technologies, your strategic partners in operational excellence! Grace…
Elevate your safety standards with the latest offering from Turtle and Grace Technologies, your strategic partners in operational excellence! Grace…
Liked by Neil Ruffolo
Experience
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Education
Licenses & Certifications
Publications
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Don’t Forget to Provide Incentives For Your Middle Performers
Workforce Magazine
See publicationOnce everyone does the little things right, the big results will follow.
Honors & Awards
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Award of Excellence, Online Marketing Campaign B-to-C
The Communicator Awards
A campaign developed for Waubonsee Community College was recognized with the highest honor in the "Online Advertising & Marketing: Campaign B-to-C" category of the 19th Annual Communicator Awards, honoring excellence in marketing and communications.
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Bronze Paragon Award, Online Marketing/Advertising
National Council for Marketing & Public Relations (NCMPR)
The integrated online campaign promoting fall 2012 enrollment for Waubonsee Community College was recognized in the only national competition honoring excellence exclusively among marketing and PR professionals at two-year colleges.
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Silver Award, New Media
Educational Advertising Awards
Online display advertising developed for Waubonsee Community College was recognized with a Silver Award (Schools with 10,000‐19,999 students) in the New Media category of the 28th Annual Educational Advertising Awards competition, sponsored by the Higher Education Marketing Report.
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Gold Paragon Award, Online Marketing/Advertising
National Council for Marketing & Public Relations (NCMPR)
The SEO/SEM campaign developed for Waubonsee Community College was recognized with the top prize in the only national competition honoring excellence exclusively among marketing and PR professionals at two-year colleges.
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Award of Distinction, Online Display Advertising B-to-C
The Communicator Awards
Work developed for Waubonsee Community College was recognized with an Award of Distinction in the "Online Advertising & Marketing: Display Advertising B-to-C" category of the 18th Annual Communicator Awards, honoring excellence in marketing and communications.
Recommendations received
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Every manufacturer and distributor we partner with is at a unique stage in their digital journey. But one thing they all have in common? They’re…
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Industrial distributor and manufacturing executives must realign their commercial teams, breaking down internal barriers to foster collaboration and…
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Understanding how AI works is not a prerequisite for unlocking its potential. According to Jason Capshaw, James Dorn, and John Gunderson it is just…
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In an increasingly complex and competitive landscape, industrial distributor and manufacturer executives face the critical challenge of managing and…
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In today's dynamic market, industrial distributors are shifting away from traditional product-focused sales strategies towards solution-based…
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Manufacturers should push for more collaborative distributor relationships that integrate customer insights and data-driven decision-making. Watch…
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In the past few years, industrial customers have increasingly relied on self-service and direct sourcing, bypassing distributors for information and…
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MDM’s own Tom Gale speaking upon receiving Industrial Supply Association’s prestigious John J. Buckley Lifetime Achievement Award here at #ISA24 in…
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Product availability and supply chain management is critically important. James Dorn and John Gunderson offer key ways to effectively navigate supply…
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